live working session · Friday, August 21, 2026 at 12:00 PM Eastern · Not replayed
FOR LICENSED, CREDENTIALED, AND SENIOR-LEVEL EXPERTS
ARE YOU CHARGING ENOUGH?.
Wrong question.
How did you set your price in the first place?
Let me guess. You took what you pay yourself and multiplied. Or you matched the guy down the street. Or somebody with a big following said you should be charging four-fifty an hour - and it's been rattling around your head ever since.
What you walk out with
The Real Diagnosis
Why "just charge more" - or thinking you should charge less - is the worst advice you ever got, and the real reason your price isn't performing.
The Anatomy of a High-Ticket Offer
The three parts every real offer is built from - and which one you've been accidentally pricing. You map your own offer live, in the room.
Your Next Move
You leave seeing exactly what your offer is made of - and why the price was never going to work until that's in place.
THIS DISAPPEARS IF YOU DON'T SHOW UP. NOT REPLAYED.
WHERE ARE YOU TAKING clients?
Not what
you do.
Where do they end up because they worked with you?
the real question
A world-class chef can make a plate people would drive an hour for.
That doesn't tell her what restaurant to open, who it's for, or what to
charge. Mastering the meal and running the restaurant are two different
animals, and nobody mentions that on the way out the door.
So you build the business the only way anyone ever taught you. Like an
expert.
You build the offer around what you know, instead of where it takes someone.
You describe your services, and the right buyer can't tell if it's for them.
You price the hours instead of the thing the hours prevent.
You answer "what makes you different" with credentials, when they asked where you're taking them.
None of that is a talent problem.
Four different leaks. One break upstream.
Name it, and the rest stop being arbitrary.
why it isn't obvious
the leak is never where the water shows.
Low conversions, thin leads, marketing that goes nowhere — those are the stains on the ceiling.
The break is almost never in the room where the water shows up.
That's why you fixed the sales, marketing, lead generation, your funnel - and the leak came back.
The mechanism
⭐️
Your price isn't attached to anything.
Maybe you took your own pay and multiplied by four. Maybe you matched the person down the street. Maybe someone online said "charge four-fifty or you'll never grow."
Every one of those has the same problem: the number is floating. It isn't tied to what the offer actually is - because the offer was never built to hold a price.
There are three parts to an offer that can carry real money. Most experts have been pricing the cheapest one and giving the expensive one away.
BUILT LIVE
01
Your expertise
You already nailed this. It's the one part that's finished - and the reason the other five are worth building
02
The buyers worth your time
Who to attract, who to wave past. Don't say yes to anyone with a pulse and a credit card.
03
Your offer, priced to matter
Package it so it commands real money — not hourly scraps, like you're renting out a gift by the pound.
04
Warm up your ideal client
Now that you have something to sell and someone to sell it to, it is time to find the audience and drive interest.
05
Leads that come on purpose
Drive qualified buyers from the masses as you speak on stages, masterclasses, and rooms where you're the expert. Not cold DMs. Not a funnel grind. Not social media as a second job.
06
The close that isn't gross
Turn a conversation into a client. No pressure, no begging, no leaving the call feeling like you need a shower.
You spent decades making that one part world-class — then bet your whole paycheck on it.
That's like selling a mouth-watering 6-course meal, but only serving the Cheddar Bay Biscuits.
They're amazing, but where's the rest.
I call the six courses - The 6ix. I wrote the book on it.
You see all six laid out, so you know what to build first, what waits, and what you've been losing Saturdays to.
You leave knowing your next move. Not a finished business - the direction it should go and the order to build it in.
You map it live, today - in the next 60 minutes. Not a worksheet you take home and never finish.
THE PATTERN IS EVERYWHERE
THE BEST IN THE FIELD RARELY WINS. THE ONE WHO BUILDS THE
BUSINESS DOES.
Amazingly talented experts.
Different eras. Different crafts.
The same lesson every time.
THE GREATER TALENT
Van Gogh
Sold one painting while he was alive. Died broke, in the exact kind of poverty the world now prints on tote bags.
BUILT THE MACHINE
Picasso
Set his own prices. Ran his own dealers. Died rich.
THE GREATER TALENT
Tesla
The mind behind the modern power grid. Died broke, alone, in a rented room.
BUILT THE MACHINE
Edison
Built the company. Owned the patents. Died rich - his name still on the door.
THE GREATER TALENT
The McDonald brothers
Built the better system. The best burger operation in the country.
BUILT THE MACHINE
Ray Kroc
Built the empire the brothers wouldn't — then bought them out of their own
name and their own hamburger.
Notice it. The genius earned fame.
The one who builds the business around the genius earned a fortune, too.
And the lesson isn't "go find your Kroc."
It's build the machine yourself - before someone builds it on you.
You already have the genius. Now, start the machine.
TWO WAYS TO LEAVE THE ROOM
YOUR EXPERTISE DESERVES THE SPOTLIGHT.
THE SPOTLIGHT IS WHERE CLIENTS FIND YOU.
KEEP GUESSING
Fix the symptom. Again.
Another course. Another rebuild. Another quarter of careful changes that don’t move the number.
Your expertise keeps getting sharper. Your runway keeps getting shorter.
That’s not freedom. It’s a demotion you have to invoice for.
FIND THE LEAK
Fix the part that’s actually broken.
One hour. You see where the damage is coming from, and you write the piece that everything downstream depends on.
You spent decades becoming extraordinary.
You get to own the thing you build with it — not rent it to someone whose name goes on the door.
The masterclass is the first sixty minutes of the second path.
WHY I DO THIS
I was a great "CHEF" running a terrible restaurant.
My name is Dawnna St Louis.
Before I co-founded anything, I was the one they flew in when a multimillion-dollar project was on fire. Certified project manager, Six Sigma Master Black Belt, a paycheck to match.
Then I co-founded a company and spent thirteen years running it.
So when I went out on my own again, I figured being great at the work would be enough. I'd already done it once.
Reasonable assumption. Dead wrong.
And at first, it looked like it was. Clients came. Referrals came. Revenue came. Nothing on the surface said anything was wrong.
But my expertise had turned into a menu anybody could order off of. My ideal client was a pulse and a paycheck. My pricing was whatever your card could
survive.
Sixteen-hour days. Clients who wore me down to the enamel. A desk I couldn't get up from.
I didn’t have a business. I had a marketplace for my exhaustion.
Then a mentor let me look inside the startups he backed. And I saw it -- the thing I couldn't unsee. The expert-led businesses that scaled didn't
have better ideas than the ones that died. They knew where they were taking people, and they'd built all six parts in order -- not just the cooking.
I rebuilt on it. Sold that business. Built three more — each one seven to nine figures.
Expertise builds exceptional careers. It does not, by itself, build a business you own.
That's the whole reason I do this. I work with experts to own a business they can trust - before they have to trust it.
Who's running it
Built by someone who did the boring math part first.
Dawnna St Louis co-founded a company and ran it for thirteen years before she coached anyone. Since 2009 she's built the business side for other experts — attorneys, advisors, engineers, executives — helping scale multiple companies, one to nine figures.
She wrote the book on The 6ix.
42 enterprises
trusted her to train their people: Microsoft, Starbucks, American Airlines, Discover, Merck...
250K+ people
trained across 22 industries, 15 countries
2+ decades
of receipts: this isn't a hot streak
Forbes · Success
Featured: incl. the Success Magazine cover
The receipt that matters most
$118K closed in 90 minutes.
Janice came in with 17 years in her field and a list of 5,000+. She tried for years to nail her expertise, client, offer. Then finally used this framework: 84 in the room, 37 upgraded, 16 new clients — $118K closed before lunch.
Her screenshot, her words, her numbers. the framework told her what order to build it in. Not typical — see results note below.
An entirely new THRIVING business
One attorney built it around the legal expertise she’d spent years developing — and she owns it.
Corporations became her clients
Another turned twenty years of corporate experience into a business she owns — with corporations paying her.
The proof isn't a promise. It's screenshots : going back years.
About these results. Real, individually verified outcomes, shared with permission — and not typical. Each of these clients came in with existing expertise, they did the work. Most attendees will not earn results like these. No income is guaranteed.
READ THIS PART
THIS IS FOR EXPERTS. THAT WORD MEANS SOMETHING HERE.
FOR YOU IF
You're director-level, licensed, or decades deep — and finally ready to take the thing you're great at and put your own name on the door.
NOT FOR YOU IF
You read a business book last weekend, printed a business card at FedEx, and now introduce yourself as a founder at parties. Come back when you've got the twenty years. We'll wait.
We build businesses around mastery.
Not the other way around.
Quick answers before you
hold your seat
Is it really free?
Yes. Ninety minutes, no charge. Bring the expertise, leave with the direction. The paid version gets you the Workbook, the In-The-Room interactive QA, and the 20 minute strategy call.
Is it recorded?
No replay. The building happens live, in the room, once. That's the point of showing up.
Do I need a business already?
No. You need real expertise -- something people would pay you to know. We
build the rest from there.
I have already started my business. Will this help me?
Absolutely. Most experts build their business to get clients first. And so - those clients (even the ones you don't love) determine the shape of your business. This will help you reshape and drive momentum.
How long is it?
90 minutes. Your expertise took decades. This takes 90 minutes.
I've already fixed my marketing and my funnel. How is this different?
If you are not generating consistent revenue in your business but you've fixed everything, this is perfect for you. The leak is never where the water shows — low conversions and thin leads are symptoms, and the break is almost always upstream of where you've been fixing. The masterclass shows you all six parts so you can see where yours actually is.
REGISTERING IS RISK FREE
Your expertise took decades.
This takes sixty minutes.
Friday, August 21, 2026 at 12:00 PM Eastern. Live.
Bring your expertise-led business.
You leave seeing exactly what your offer is made of - the three parts every real offer has. Guaranteed. In the room.
NOT REPLAYED · EXPERTS ONLY
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