Selling Certainty
THE IN-DEMAND INTENSIVE
6 Weeks Online + 4 Days In Orlando · Nov 6–9, 2026 · 20 Seats, By Application
IF YOU'RE A COACH, CONSULTANT, OR EXPERT — THIS IS FOR YOU.
You're damn good at what you do.
So why aren't you in demand for it.
You're damn good at what you do.
So why aren't you in demand for it.
You're brilliant at the work. So why does the calendar go quiet, the leads dry up, the "let me think about it" never turn into a yes?
Simple. You've been leaning on your expertise... one-sixth of a profitable business.
We work with you to build the other five parts in just 6-weeks.
Then in 4-days - in person - we audit it, check it, fix it, and prove that it works... LIVE.
By application • 20 seats • Apply by September 1 - In six weeks and four days, we'll work with you to build the rest.
The Expert's Trap
Your expertise got you here.
It won't get you there.
You’re good. That’s not in question — it’s the reason you’ve gotten this far at all.
But you already feel the ceiling, don’t you.
The thing that built your reputation is the same thing quietly capping your income.
If expertise were the thing that paid:
You’d be the highest-earner in your field.
Clients would be banging down your door.
And people with half your talent wouldn’t earn twice your money.
You’ve watched this pattern your whole career.
So the real question was never whether you're good enough. You cleared that years ago.
The real question is - what gets you there?
What are the other five steps between the expert you are and the revenue you're truly capable of?
I'll answer that. But first, let me tell you how I found the answer the hard way.
The one thing you're ignoring...
is the one that's costing you the most.
You'll grant that you're missing a thing or two. But that one thing is causing your business to topple.
Just look at what one missing piece does on its own. We fill the cracks so money stops leaking out of your business.
Focus
01
Expertise
You don't lack this. Most experts have too much of it.
Instead of choosing something specific, they create some kind of "Frankenstein expertise mash-up" that confuses the very buyers they want to attract.
We pick the piece that pays and quit apologizing for the rest.
Miss it: jack of all trades, known for nothing.
Nail it and you'll leave with the one authority you're known for, named and chosen.
Focus
02
Ideal Client
Once you know the specific area of expertise you'll be leveraging, knowing who wants it and who you want to work with becomes even more critical.
We find the buyer who values what you do. has a problem you can solve
- and has the checkbook to back it up.
Miss it: you talk to everyone and sign no one.
Nail it and you'll leave with your premium buyer defined, and where to find them.
Focus
03
Offers & Pricing
This is where most experts freeze like a deer in a Costco parking lot.
You price the hour instead of the outcome; you low ball your value because you're "just getting started", and leave a fortune on the table in the process.
We fix the number.
Miss it: you become the bargain nobody respects.
Nail it and you'll leave with your offer, written and priced.
Finance
04
Marketing
No, this does not mean dancing on the TikTok for strangers or posting every minute of your life on the internet.
It means crafting a message so clear that the right buyer feels personally called out and compelled to act.
Let's build that.
Miss it: the best-kept secret in your industry. Secrets don't get paid.
Nail it and you'll leave with your core message, plus 30 days of marketing ready to run.
Finance
05
Lead Generation
Lead generation is the part that everyone wants and most people hate.
We make it easier than you can imagine. This is the secret sauce to our success and our clients crushing it.
Our goal is simple: qualified buyers who line up before you ever ask. It only works because the first four pieces in front of it got built.
Miss it: every month starts at zero, hat in hand.
Nail it and you'll leave with a live lead-gen plan that fills your calendar.
Finance · Proven Live
06
Conversion
Some people will tell you that there is an extra level of cringe that goes along with selling yourself.
Our sales method removes the cringe by eradicating those hard-charging tactics that people hate.
So we build that skill - and you deliver it live at the estate until you know, cold, that it works.
Miss it: ghosted calendars, empty bank account.
Nail it and you'll leave with my complete sales methodology - the whole book - plus your own pitch, delivered and pressure-tested live.
There are two more quadrants to a business - how you run it and where it's headed. We have that expertise too. We don't touch it here, because it isn't what's bleeding you today. First you get profitable...consistently. The rest is a conversation for a richer version of you.
- THE EXPERIENCE
Six weeks to build it.
Four days to prove it.
Weeks 1 - 6 · Live Online
You build the engine.
Week 1 & 2 - Expertise — Your One Expertise, Big Viral Promise, Deliverables Blueprint, Named Method, and Proof Inventory
Week 2 - IDEAL CLIENT - Your Ideal Client Profile, Disqualifier List, Their Real Problem, Why They Buy, and Where They Gather
Week 3 & 4 - OFFERS & PRICING - Your Signature Offer, Price, Scope Lines, Value Story, and Your Terms
Week 4 - MARKETING - Your Core Message, Messaging Pillars, 30-Day Repeatable Content Plan , Positioning, and Bio That Sells
Weeks 5 & 6 - LEAD GENERATION - Your Lead Gen Plan, Front Door, Stage Play, Follow-Up Sequence, and Weekly Rhythm
By the time you land in Orlando, you're not arriving to figure it out. You're arriving to fire it up.
Nov 6 - 9 · Orlando, FL
You prove it out loud.
Four days at a private estate - no fluorescent ballroom, no name tags, no rubber chicken.
We pressure-test your business live until it lands, and you build the plan to put real buyers in front of it.
One coach for every five-seven people. This work is hands-on and built around you specifically - the kind of thing that cannot happen over a webinar or in a group of 500.
That is the whole reason you come in person, and the whole reason we keep it to 20. You will not get lost in this group. There is nowhere to hide in a group this small.
You leave with a business you've already proven you can deliver - not a theory you're hoping works.
The intensive, at a glance
What's Included
6-week live virtual build (5 of the 6 pieces)
4-day in-person intensive in Orlando
Breakfast and lunch on all event days
Your foundation, built and proven - and yours to keep
What You Arrange
Your travel to Orlando
Your hotel (we'll send recommended options nearby)
Dinners and anything off-site
The four days - this is worth taking the time off for
Investment
$5,000
or 3 x $2,000 · private is $25,000
The Timeline
Apply by Sept 1
build begins Sept 11
The Cohort
20 seats
Nov 6 - 9, 2026 · Orlando
Do the math before you flinch at the number. Most of our clients sell $10,000 packages. At $5,000, this foundation pays for itself the first time it lands you a single client who would have said no before - and then it keeps working for years. Built privately, this same work is $25,000. The cohort is how you get it for a fifth of that.
Don't take a stranger's word.
Take three short videos.
No opt-in, no countdown timer, no “enter your email to unlock.” Just me, walking you through the thing - so you know exactly how I think before you ever get on a call.
Video 1
Why the Most Talented Don't Make the Best Business Owners
The 4 quadrants that turn talent into a business that pays.
Video 2
The Real Reason Your Best Months Never Last
Focus it. Fund it. Run it. Grow it. — the 12 parts, broken down.
Video 3
Why the Best Marketing Will Make You Go Broke Faster.
How to find the one piece that's actually costing you.
I built a $250M company.
Then I almost torched the whole lesson.
You probably believe that if you can run things - or you've already built something real - the profit part will follow on its own. It's the most reasonable assumption in the world. It's also the one that nearly sank me.
At 27 I was COO of a tech consultancy, running the table in a room full of men who kept asking me to grab the coffee.
I did not grab the coffee.
I did build a quarter-billion-dollar company instead - and let them watch.
Then I cashed out at 40 and made the dumbest move of my career:
I forgot what got that success.
Well - actually - I assumed that everyone who started a business knew how to do what I did.
The same way you assume that anybody who gets behind the wheel can parallel park... right up until you're stuck behind your cousin doing a fourteen-point turn in a Civic while traffic backs up to the county line.
They can't.
Most experts have one piece of the puzzle, try to use it to "go be brilliant," and then lie awake wondering why brilliant doesn't cover the mortgage.
It's because they need the other puzzle pieces.
And that it where I come in.
No theory. No vision board. The machine itself. Here's what's in it.
Forbes, Success, and Sales Gravy all wrote me up. Cute. What I actually care about: my clients still call me their coach years later - because the thing we built is still cutting them checks.
Dawnna St Louis
Founder, Selling Certainty
what is more valuable to you? time or money?
You think you can do this alone.
You can. But why would you?
These are not beginners. They're sharp, accomplished people who'd figured out plenty on their own — one of them told me to my face this was a waste of money... but they showed up anyway. They tried it solo first, same as you're planning to. The numbers below are what happened when they stopped. And every one only landed because they followed a framework that built the foundation of their business.
Not for everyone.
On purpose, and without apology.
Let’s be clear about who’s in here, because it matters. This is a small group of established experts, each one vetted by application. No beginners. No tire-kickers. No one who needs the basics explained. You’ll be among peers who have already built something real and are here to build the part that pays. That is exactly why we cap it at 20 and pick at the door.
This is you if…
This isn’t you if…
And we keep it close to the vest. You’ve spent years building a name and a reputation. I am not about to turn you into a billboard for mine. What we build is yours, what we discuss stays between us, and nobody finds out a thing until you decide they should.
Twenty seats.
The build starts September 11.
If one of those seats has your name on it, the time to find out is now - not the day after the doors shut.
THE OPPOSITE OF A HARD SELL
You build an asset, you keep it, and if it doesn't land - you do the whole thing again, free.
Everything you build in these six weeks is yours. Your offer, your pricing, your engine. You walk out owning it whether you ever speak to me again or not.
And the guarantee: show up, do the work across all six weeks and all four days, and if you don't walk away with a foundation you can actually run - you come do the entire program again, on my dime.
If it's not right for you, I'll say it and point you somewhere that is.
FAQS
WHAT IT IS / WHAT YOU GET
What exactly do I get?
Six weeks of live, hands-on building in a small group, where you build the six parts of your business that actually make money.
Then four days in person at a private estate in Orlando to pressure-test all of it.
You don't leave with notes. You leave with it built: your method documented, your ideal client defined, your offer packaged and priced, your message and a month of marketing, your lead-gen plan, and your pitch tested out loud and rebuilt on the spot.
The 6ixth Framework, walked all the way around.
What are the logistics?
The build runs six weeks, live and online, starting the week of September 11.
Then four days in person in Orlando, November 6 to 9, 2026, at a private estate.
Twenty seats, by application, and applications close September 1.
You will have Slack access to ask questions, get answers, and stay connected.
The weekly workshops will run live. We schedule them to meet the needs of the cohort (one day time and one evening - you can go to both).
All workshops are recorded, so you can also watch them at your own pace (but do try to keep up with the class)
Here's exactly what's included:
the full six-week live virtual build (five of the six pieces),
the four-day in-person intensive at the estate,
breakfast and lunch on all event days,
and your whole foundation - built, proven, and yours to keep.
Click here to see each of the deliverables per week.
Here's what you arrange yourself:
your travel to Orlando,
your hotel (we'll send recommended options nearby),
your transportation to and from the estate,
and your dinners and anything off-site.
And the four days off - this is the part worth clearing your calendar for.
Why is it in person? Why Orlando? What happens at the estate?
Because the work that changes everything doesn't happen on a webinar replay.
The four days are where you say your pitch out loud, get it taken apart and rebuilt, and walk out certain.
A private estate, not a fluorescent ballroom. No name tags, no binder you'll never open again.
The room is the point.
Why an application? Why can't I just sign up?
Because it's hands-on, the group is small, and I'm in it with you.
The application and the 15-minute call make sure it's a real fit, both directions, before anyone spends a dime.
This isn't a funnel that takes all comers.
It's a room I'm curating.
Is it you teaching? Or just your team?
Me. I deliver the teaching and do the coaching myself.
This is my method, and I'm the one in the room when you build your offer, name your method, and pressure-test your pitch.
You're not getting handed off to a coach I certified last spring.
There will be facilitators in the room to help me. We have a 1:5 ratio; so for every 5 people there is 1 facilitator, plus me.
It's a group. Will I actually get attention on my business?
Yes, because the room is small and stacked with help.
Twenty people, four experts on the floor - that's one expert for every five people.
When you're building, someone qualified is right there, not a queue you wait in while forty other hands are up.
And at the estate, every single person presents and gets their pitch worked on live.
Nobody hides in the back...unless they choose to.
AM I THE RIGHT FIT
I'm still in corporate. Can I do this before I leave?
That's not a problem.
It's often the smart move.
Most of the people I've worked with built their foundation while they still had a paycheck, so they walked out the door into a business instead of a hope.
If you've got the expertise and you can do the work, you're exactly who this is for.
I'm just starting and don't have an offer yet. Is this for me?
If you have real expertise or hard-won experience and you're serious about building, yes - that's exactly who this builds for.
The simple test: do you already know something people would pay you for?
Then you have what this needs, even without an offer yet - the offer is one of the six things we build.
If you're still shopping for an idea with nothing behind it, this isn't your starting point.
What do I need before I start - an audience, a list, a website, a team?
None of it.
No list, no funnel, no following, no staff.
You need exactly one thing: real expertise - something you genuinely know that people would pay to get.
That's the raw material, and we build everything else around it.
If you've got the expertise and you'll do the work, you have every prerequisite that matters.
If you don't have the expertise yet, no audience in the world fixes that, and this isn't your starting point.
I'm already established. Is this too basic for me?
Depends on what you've actually built.
If your offer, pricing, message, and lead gen are all already solid and revenue is consistent, the cohort is probably under you - and private coaching is the better fit.
But most established experts have one or two pieces quietly broken and have been carrying the business in spite of it.
Or they are implementing a new stream of revenue and want to do it right.
If that's you, the cohort fits.
Not sure? The free scorecard will show you exactly which pieces are weak before you decide anything.
What if it doesn't work for my niche?
It isn't built for a niche.
It's built for experts turning what they know into a business that pays - usually coaches, consultants, advisors, and specialists of every stripe.
The six parts are the same whether you're a leadership coach, a tax strategist, or a fractional CMO, because every expert business runs on the same machine: who you help, what you sell, what it costs, how they find you, and how it closes.
Your niche changes the words. It doesn't change the build.
I've already got most of this handled. Why pay for all six?
Because it isn't a menu - it's a machine.
The six parts only work when they connect, and a great one bolted to a broken one still doesn't move.
You can have the best offer in your category and go broke because nobody qualified ever sees it.
Two things are usually true when someone says this.
One: the part you're sure you've nailed isn't as built as you think - "I've got pricing" usually means "I picked a number once."
Two: the part actually costing you money is rarely the one you'd name - the symptom shows up three doors from the cause.
You come in certain it's marketing; it was the offer all along.
So you're not paying for the parts you've already got.
You're paying for the whole thing to finally run as one - and for an honest look at which parts you really have and which you just think you do.
Not sure which is which? The free scorecard shows you, before you spend a dime.
Is this just speaking or stage coaching?
No. This is a full business-foundation build - the six parts that turn your expertise into consistent revenue.
That said, you'll discover why speaking and stages are one of the fastest ways to put your offer in front of the most qualified buyers while amplifying your authority above and beyond your competitors.
Lead generation, not ego. But the foundation comes first.
I'm not a natural salesperson. Can I still pull this off?
That's exactly who this is built for.
I wrote a whole book for experts who don't sell, because the best ones almost never do.
Selling isn't a personality you're born with - it's a skill we build, and the version we build doesn't sound like selling at all.
It sounds like you, being clear about what you do and inviting the right person to say yes.
You don't need to become a closer. You need a conversation that works, and that's what you leave with - delivered live until it's yours.
And no, you don't need to be techy either.
We're building your foundation, not a software stack.
TIME & ATTENDANCE
Six weeks plus four days. I can't step away that long.
The six weeks are live but built to fit around a working life.
They are 1-2 hours per week. All live sessions are recorded.
There is a Slack Channel for messages, questions, and answers.
You're not quitting anything to do this.
The four days in Orlando are the part you clear your calendar for, because they're the part that pays.
If you can't carve out four days for the thing that changes your income, that's worth being honest with yourself about.
What if I can't make the in-person dates?
Then this isn't your cohort, and I'd rather you know now.
The four days aren't a bonus.
They're the heart of it.
November 6 to 9, in Orlando.
If those dates don't work, watch for the next round.
What if I want to bring someone?
If you've got a co-founder or partner, a spouse for moral support who helps you make decisions about your business, mention it on the call - there may be a second seat.
If this is someone with their own business and questions, then let us know and we will expedite their purchase of a ticket.
MONEY / INVESTMENT
$5,000 plus travel is a lot. Is it worth it?
It's a real investment, and travel's on top.
I won't pretend otherwise.
What you're buying is six weeks of hands-on building plus four days in the room with me, and you walk out with the whole foundation built - not a folder of ideas. Normally a weekend with me is $25K.
Privately, over a 12 week program - this work runs $25,000.
The cohort is how I make it reachable.
And truthfully, if a $5K investment is a stretch for you, then this might not be your program.
Our lowest end client runs a $10K program; making this invest just a percentage of one client.
I won't promise you'll earn it back; that depends on you and your market.
I'll promise you the build, done right, with my hands on it.
I'll promise that you will get more done in 6 weeks - 4 days than people take years to discover.
Will I make my money back?
I'm not going to promise you a number.
Anyone who does is either lying or about to get sued.
What you earn depends on your market, your offer, and how hard you show up, and I don't control any of those.
Here's what I will promise: you walk out with the whole foundation built - offer, price, message, lead gen, and a pitch you've delivered live.
Privately that build runs $25,000. What it earns after that is on you.
If you want a guarantee about money, this is the wrong room.
If you want the thing that makes the money possible, built right, this is exactly it.
Is there a payment plan?
Yes. Pay in full at five thousand, or split it into three payments of two thousand before August 1st.
Either way, your seat is held the same.
I don't have the money right now.
Straight talk: if five thousand - or three payments of two - genuinely isn't there right now, this isn't the right moment, and forcing it serves neither of us.
Take the free diagnostic, watch the videos, and come back when the timing's real.
The door doesn't close forever.
RISK & DECISION
Can't I just figure this out myself? With AI, or a cheaper course?
You can try.
Most people have - the about page rewritten for the ninth time, the AI prompt, the ninety-seven-dollar course collecting dust.
Here's why it doesn't stick: you can't see your own business from the inside, and finding the method buried in how you already work is a trained skill, not a brainstorm.
That's the part you can't DIY. That's the part I do.
I've bought programs before that didn't deliver.
Then someone already took your money - and worse, took a little of your belief in yourself on the way out.
So here's the real question, and it has nothing to do with me: are you going to let the coach who failed you set the ceiling on everything you try next?
Because that's what's happening.
The person who burned you doesn't get to hold the strings on every decision you make from here - unless you keep handing them that power.
This isn't about whether you trust me yet.
It's about whether you'll let one bad bet keep you from the thing you actually need.
Don't give the people who let you down veto rights over your next move.
They've had enough of your money. Don't give them your future too.
What's the guarantee? What if I'm not satisfied?
You build an asset, you keep it, and if it doesn't land - you do the whole thing again, free.
Everything you build in these six weeks is yours. Your offer, your pricing, your engine. You walk out owning it whether you ever speak to me again or not.
And the guarantee: show up, do the work across all six weeks and all four days, and if you don't walk away with a foundation you can actually run - you come do the entire program again, on my dime.
What I won't guarantee is an outcome that depends on how hard you show up. I guarantee my side of the table. You bring yours.
I never decide on a call. I sleep on it first.
Respect - we like a thinker.
So do your thinking now.
Everything you need to make the call is on this page and in these answers.
Read it, sit with it, sleep on it, and email us anything that's missing.
By the time we talk, you'll have slept on it - and our fifteen minutes is for people who've done that and are ready to move.
We hold a limited number of seats, so we spend our time with decision-makers, not browsers.
There's a level after this one - where we scale what you built and add the two parts most people never reach: how it runs without you, and where it's headed. But that's a problem for future-you, the one with money. Today, we make you profitable.
- The Only Decision Left -
This is by application.
Apply, answer a few honest questions, and grab a time for a 15-minute call. Not a pitch - we just figure out whether this is the right fit for you. If it is, you're in. If it's not, I'll tell you straight - that's a promise, not a courtesy.
Build an asset you keep. Guaranteed to land - or do it again, free.
20 seats · $5,000 or 3 x $2,000 · Apply by September 1